Over the past few months, we have seen a lot of exciting smartphones in the market. The affordable ones have raised the bar but it’s the premium segment where we get to see all the flagships and flagship killers coming up with unique features. This year is the year of motorised pop-up cameras (Asus went a step ahead with the Flip Camera on its Asus 6z), fullscreen notch-less display and 48-megapixel cameras. But out of all these exciting phones, which ones are actually selling in high numbers? Research has now given the answers and it’s in favour of OnePlus.
Counterpoint Research has released the sales data for Q2 2019 and in the premium smartphone segment, OnePlus has come out on top, ruling the charts. The company’s OnePlus 7 series launched in May has been selling in high numbers, garnering a market share of 43 per cent overall in the premium segment. And that is also helped by the dual model strategy for this year.
The OnePlus 7 takes care of the sales in the sub Rs 40,000 category whereas the OnePlus 7 Pro – which is a proper premium flagship – has captured 26 per cent of the market. Both these models helped OnePlus push into the proper flagship territory where the big guns play the game.
When it comes to big guns, their share dropped substantially. Samsung dropped to the second position after ruling the first quarter of the year. The Galaxy S10 Plus – one of the most expensive phones in the market – has been doing the job for the company. This is despite the fact that Samsung also launched the more affordable Galaxy S10e and other premium A series models.
And when it comes to Apple, the iPhone XR did a majority of the job in the Indian market. The iPhone XR helped Apple double down on the sales after it offered massive price cuts. The recent Amazon Prime Day sale also saw the iPhone XR priced drop to as low as Rs 50,000, which saw many takers for the handset.
However, these sales trends could change in the next quarter given that Samsung and Apple will bring new flagship models in this segment. Samsung will launch the Galaxy Note 10 series phones in August whereas Apple will unveil the next-generation iPhone models. These new models could tip the scales in favour of these companies.