WWDC 2019 saw Apple launch the latest Mac Pro, but was cagy over the release date. During the event the monstrous macOS powered content creation machine was given a wide window of ‘available in the Fall’. For a brief moment, Apple declared that it was coming in ‘September’.
Eagle eyed web watchers noted that parts of Apple’s site were giving a far more definitive answer. Benjamin Mayo picks up the story at 9to5Mac:
However, if you look at the Apple homepage right now, there’s a link to get notified about forthcoming Mac Pro news. If you click that link, a box appears that readily states the new Mac Pro is coming in September.
The ‘Coming September’ copy is only seen in the notification modals from the homepage. If you use the ‘Notify me’ link on the apple.com/mac-pro/ product page, the callout says the expected ‘Coming This Fall’ message.
No doubt Tim Cook and his team will want to hedge their bets given that Apple’s recent run of promising new and revolutionary hardware kept missing promised release dates before eventually being pulled (that would be AirPower), and the Mac Pro itself has not had a smooth ride over the last few years thank to poor design choices and arrogant presentations (‘Can’t innovate’ indeed). But clarity over the release date is key to winning back trust.
The Mac Pro is a machine that is clearly targeted towards customers in the creative industries. Knowing when the Mac Pro will be available and when they can be purchased will, more than likely, have to be lined up to specific projects to allow resources to be well managed. Being able to plan around ’September’ is far more useful than the wooly idea of ’the fall’.
Apple has been approach for comment and to confirm the details on its own website, but has not taken up that opportunity before publication.